Case Study · Logistics · KSA

The freight platform that moves a kingdom.

One platform. Four operators. Zero handshakes required.

500+Active trucks
60%Faster matching
−65%Empty return trips
Same-dayCarrier payments

Before Wajeeh, moving freight meant opaque pricing, zero visibility, and multi-day quote cycles. We didn’t optimize that model — we replaced it.

The Network

Four operators. One platform.

Wajeeh is a four-sided marketplace—each operator gets an interface built for how they actually work, all on one real-time spine. Start with whichever is yours.

01 · Shipper

Booking that takes seconds, not days.

The Shipper experience replaces multi-day quote cycles with real-time pricing, guaranteed capacity, and full visibility—swipe through what changed.

Real-time pricing

A quote in seconds.

Live carrier capacity, priced instantly. No bids to wait on, no back-and-forth—just a number you can book against.

Guaranteed capacity

100% tender acceptance.

Every booking lands on a confirmed truck. No re-quotes, no fall-through, no scramble the morning of the move.

Wajeeh Credit

Book now, pay later.

Working capital built into the booking flow, so a cash-upfront requirement never stalls a shipment again.

Live tracking

Always visible, pickup to drop.

GPS that refreshes every 30 seconds, dynamic ETAs, and milestone alerts—the certainty the phone-and-fax era never had.

E-documentation

Paperwork that isn’t paper.

Permits, customs forms, and delivery confirmations—all digital, all audit-trailed against the trip.

02 · Carrier

The end of the empty return trip.

Carriers told us up to 40% of their mileage earned nothing. We rebuilt the whole flow around the return load.

The end of the empty return trip.

Up to 40% of carrier mileage was non-revenue. We rebuilt booking around backhaul—the return load negotiated before the outbound trip even starts. Zero empty miles, by design.

A national load board, in your pocket.

Browse available loads by route, cargo type, and date. Accept in a single tap. The whole kingdom’s freight, on one screen.

Paid the day you deliver.

Escrow releases on delivery confirmation. No 30-day terms, no invoice chasing—cash flow that finally matches the work.

Your whole fleet, live.

Real-time GPS across every truck, with assignments, availability, and performance in a single operational view.

03 · Driver

Built for the cab, not the desk.

A driver shouldn’t manage a spreadsheet at 100km/h. Every job becomes three states—each verified, each documented.

Three states, nothing morePick up, drive, deliver. Every job reduced to the one action that matters right now.
Guided, turn by turnPickup and drop pins hand straight to maps, while live status pushes back to shipper and carrier automatically.
PIN-verified handoffsA shipper-issued PIN confirms the load onto the truck—and off it again at drop. No disputes, ever.
Documents in the cabBill of lading, port permits, customs paperwork—on the phone, attached to the trip, always to hand.
04 · Investor

A live seat at the table.

Regional logistics investment used to run on relationships and quarterly reports. Wajeeh exposes fund deployment in real time.

Live capital deployment

See exactly how every riyal is working across the fleet, in real time—not in a quarterly report written months after the fact.

Withdraw on your terms

Add funds or take earnings out without a phone call to operations. Liquidity, self-served.

The network’s KPIs

Utilisation, uptime, and returns across the entire fleet, in a single view built for capital.

Audit-ready reporting

Investor-grade fund-utilisation reports, generated on demand and delivered on schedule.

The Results

Measurable change, every operator.

From the first 18 months of live operations across the Kingdom.

500+Active trucks
60%Faster matching
−65%Empty return trips
Same-dayCarrier payments
01 Shipper

Booking dropped from hours to seconds, documentation chaos was eliminated, and shippers gained full shipment visibility for the first time in the industry’s history.

02 Carrier

Empty return miles fell sharply through backhaul planning, cash flow improved with instant post-delivery payments, and carriers gained fleet-wide operational visibility.

03 Driver

Trip management was simplified to a single app, paper processes were eliminated entirely, and routing and on-time delivery both improved.

04 Investor

For the first time, investors received real-time visibility into capital utilisation—establishing structural trust in logistics investment.

What We Learned

Four insights that shaped the product.

Backhaul was the killer feature

Up to 40% of carrier mileage was non-revenue. Scheduling the return load turned a side feature into one of the platform’s highest-value primitives.

Transparency unlocked capital

Exposing real-time fund deployment created structural trust—and opened logistics investment to an entirely new class of institutional capital.

Network effects compound

More shippers means better pricing. More carriers means tighter backhaul matching. More transactions means smarter analytics.

Infrastructure, not an app

Wajeeh isn’t a booking app bolted onto an industry—it’s the digital infrastructure of a freight economy.

Closing

Not just a product. The backbone of a freight economy.

What began as a set of fragmented industry pain points became a cohesive, scalable platform—and a template for how we build the infrastructure of entire markets.

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